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I thought Medium was a platform which you write for. You don't become Medium platform. They are running it like an editorialized magazine. Your articles are promoted by the platform and not just by yourself. So why not maintain your own blog and write for others as well?

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"They are running it like an editorialized magazine."

This is the odd thing about Medium - it's a bit like an editorialized magazine but with no editorial line or identity. If I want to read people writing about academic arts and humanities topics for a non-academic audience, I might go read the London Review of Books; if I want to read extensively researched but also personal essays, I'll read the New Yorker. If I read Medium I get - what? Some stuff written by people on the internet that some other people on the internet thought was good?

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