Advertising wasn't always the norm, and I would personally love to return to the days where people published because they actually had something to say. How many search results these days are from those extremely valuable sites with one person geeking out on everything they know about a topic, versus the sheer number of content farms regurgitating the same simplistic crap just to get page views and ultimately waste your time?

In fact, I'd been waiting until the next DuckDuckGo thread came up to throw out the idea that DDG could further differentiate itself by having an option to only return results from sites without advertisements. I would love such a feature, even using Adblock, because I think the quality of the results would go up immensely.