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Getting approval to partner with a company for marketing purposes is completely different to legal issues that there may or may not be relating to the labeling of drink bottles.

I read it as them seeking approval for a sponsorship or promotion of sorts. (" . . . and two, if we used a company’s name to promote ourselves without permission, we could get sued.")

I take that to mean they're talking about the turn-around of the marketing department; not the nuances of alcohol labeling and bottling.

I'm pretty sure they mean marketing approval, not regulatory approval. Parse before you preach.

I read it the other (regulatory approval) way the first time too...