I've got to commend Bitfury, the Levi's of bitcoin.
Just as in every gold rush, it is a much more blessed position to be the one selling the blue jeans and shovels than to be the one attempting to sift and mine.
I wonder if Bitfury accepts bitcoin as payment. I suspect they do not. EDIT: You can totally pay with bitcoin - http://www.bitfurystrikesback.com/checkout/