What if the "info" is in the heart... And for those who downvoted, you need to read more about the functions of the heart besides blood pumping. The heart has neurons too and an electromagnetic field far stronger than the brain's.

Update: some links

The little brain on the heart: http://www.ccjm.org/content/74/Suppl_1/S48.full.pdf

Does changing the heart mean changing personality? A retrospective inquiry on 47 heart transplant patients: http://www.ncbi.nlm.nih.gov/pubmed/1299456