Nice. It is an extremely good name for what it is, and it might (sadly?) succeed based on that alone. Countless energy drinks have paved the way.
Soylent sounds like it's made of soy, but the name essentially means cannibalism. I'd expect the former to kill enthusiasm from the energy drink market (where the cannibalism angle makes it sound more extreme) and the latter to put off everyone else.
I actually know many more people that would be turned off by the word part "soy" than by the literary reference.