I am disappointed in that prospect as it makes a sub 40k car even less likely. It is one thing to make profitable vehicles at the price point he is at; its easy; its another to get the pieces to work in the 40k down market. If the X was going to be in the 40K, with 60k well equipped I would be impressed.
When he gets there, and its a big when, he will be up against a whole slew of similar and possibly better vehicles than he is facing now. Simply put, while he brought electric to a mass produced car he still isn't making enough to matter. Put it this way, Subaru sells more in a month than he sells in a year and Subaru is a small player. Even 2014 goals won't exceed Porsche's same year sales let alone the dogs like Mitsubishi.