Yes I agree that this data is better to have than to not have. A savvy investor can use this as a starting point for their own research, I was just worried at the framing of the posts ranking companies (in the past based off of alexa mostly and now off of other metrics such as likes, follows, tweets).

A couple examples to play devil's advocate even when discussing consumer startups against other consumer startups: 1) The social media startup that relies on spammy incentives to retweet or like something. 2) The ecommerce startup that relies on free giveaways or hefty price cuts to get people to tweet or post deals that are not sustainable from a business perspective.

Unless there are other signals that you can combine with this data, in many instances it can be deceiving. Like I said, the data can still be a great starting point because you at least see the data ranked with the names of the startups and then can investigate those startups closer from other perspectives.