Go Lumoid - so happy to see them finally out in the open! Disclosure - I'm married to one of the founders :).
Also, as much as I love a good Canon v. Nikon flamewar, there's a huge comparison-shopping unmet need in the CSC (compact system camera) space: Olympus, Panasonic, Fuji X, Sony NEX, Nikon J/V, Canon M, etc.
Aka please send me a X100S, X-pro1, and a EP-5/VF-4 to test :)
Lumoid founders, if you haven't yet reached out to Mike Johnston, Steve Huff, Ken Rockwell, Michael Reichmann, Kirk Tuck, et.al, hop to it! They have huge audiences of photo enthusiasts who'd be receptive to the model.
Also, how do you differentiate yourselves from rentglass, lensrentals, lensprotogo, etc.?