Here's a more civil answer that does not convey what I think such whines should be treated with here. No, I don't find it ironical. In fact, I think it's great precisely because they have bad customer support. It means they recognize such problems and do want to improve things (sure, maybe with profit in mind. What's wrong with that). Yes, helpouts does not change their customer support the slightest bit. But how much of an issue is it for non-tech people, compared to any other kind of expert help one may need, ? Look outside the tech bubble for a second. I quite agree with kolya3's comment.
It's safe to say that part of the reason why Google has such a notoriously bad customer support is the scale at which they operate. And what do they do? They solve a much bigger problem with precisely this same scale. Isn't that at the very core of what Google does, is about, is?! For good and bad, Google == scale. So no, I don't find it ironical. I think it is exactly the kind of thing they should do. It doesn't matter if this works or not, does not matter if it's killed in 6 months or not, it does not matter if the NSA sees that a guy showed you how to flip pizza dough in the air. It is precisely the kind of attitude they should have.
Last thing. I look at the comments in this thread and it's bitter negativity all the way down. Can seriously none of you see any value in this?! None of you, members and readers of this community about STARTUPS see any business opportunity here?! A chance to create value and grow?! And no, just because it may get killed soon does not immediately mean such opportunity should be ignored. For a niche business leveraging Google's userbase even for a month can mean massive growth. If the service dies, so what, your new clients already know you exist and (hopefully) satisfied with your work.