Exactly. Killing Hollywood doesn't necessarily mean beating them at their own game. Killing Hollywood means that some competitor (or perhaps several competitors) will take away enough share of the entertainment market to make Hollywood's business collapse. For example, TV shows have taken a large chunk of business away from the motion picture industry since TV was invented, but they're not feature films. A similar example might be tablets killing the PC industry: tablets are not PCs, but they've taken a large chunk of business away from the PC market.