I was going to write a few paragraphs about how dumb this is -- how I can't imagine an interpretation of it that didn't bother me, because if it was an earnest enterprise than it's doing a bad job of selling itself and unintentionally disparaging the completely valid need for social interaction as a service (e.g. suicide hotlines); and if it was meant to be a critical performance art thing, then its the equivalent of yelling into an echo chamber.

Then, I realized how much I was thinking about this silly little thing, and I decided it was worth appreciating anything that made me think a bit more seriously about what I spend my money (and time) on, even on lazy Sunday mornings.