> This reminds me of the beats by Dre headphones.

These are the same price as a standard WASD keyboard. There is no premium for the "Code, by Jeff Atwood" name. Also, they are comparably priced to "Das Keyboard" ($125) which is a comparable product which has been in production for a while.

Finally, if you want a "high-price geek-out" item, look at the "Optimus Popularis" keyboard, only ~$1090!