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KitKat is very fragmented already! ;) [1]

[1] http://www.buzzfeed.com/lydiah/35-kit-kat-varieties-from-aro...

A huge number are from Japan. Man, they love their KitKats! I've actually tasted the Wasbe KitKat. It was pretty horrible, too.

Doesn't Japan have a huge variety of all sorts of food and drink, in general? Something about the huge amount of vending machines, and needing to grab attention with something different?

Combini stores, vending machines everywhere… And that goddamn Suica!

Somehow they can afford having a convenience store (combini) open 24h each 350 yards and at each side of the street. Economy at an amazing scale.

Genuinely surprised that there's no octopus kitkat.

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