My favorite three words are "Automate, outsource, and eliminate". If neither you nor your customers require your personal attention to X, you should ideally not be X-ing, because you and your customers require your personal attention on enough things as it is.
[Incidentally: Telling your parents and friends about your internal deadlines as a motivational tool is pretty useful. Telling your customers is a great way to get unproductively stressed when life gets in the way. Your parents and friends will still be there later if your schedule slips a week because your girlfriend needed more face time. Your customers, on the other hand, tend to be a little more insistent that when you tell them 2.0 is coming out on July 1st that it is actually out on July 1st.]