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This seems like it could have been a terrific genetic algorithm experiment in picking the new logo - create populations of the logo with variation in shape, font, spacing, and whatever else they could think of. Use ratings as the fitness function, and iterate.

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I suspect that winning online surveys is not a good fitness function for a successful logo.

I'm reminded of the spat over the London Olympics logo. Say what you will about the chosen design, many of the "better" alternatives offered to much acclaim were completely unsuitable. In particular, I remember one was a takeoff of the London Underground logo, which, while doubtlessly sure to be popular in online polls, rather missed the point of creating something distinctive.

That would create the blandest option, the epitome of "meh".

For a similarly inspired experiment in art, see http://denisdutton.com/most_wanted.htm

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