On Instagram, have you read about its starting and also Pinterest. Instagram had a product about Bourbin or something that was not a widely used app, but did attach to a niche of presumably drinkers. What made Instagram is that they somehow recognized that people on the Bourbin site were really into the pics taken of their hobby. Instagrams next app was a buggy system apparently! However, I recall reading it was that they recognized the uptick by recognizing the users wanted to post pics (with the filter stuff). So here, there was no real quality, just a feature not exposed well in the social market. Pinterest also seemed to recognize that wedding dresses and women gained them traction. In my judgement its this recognition of opportunity and gaps in the social market combined with what you say, the right time and place. Right time and place can also mean partially that there is a need in the market for something thats not well done.