"Instagram is it’s own category of social sharing"

These guys need to hire a copy editor.

Anyway, Instagram baffles me. I don't understand what it offers that Twitter, Flickr, and Facebook don't each already offer.

The fact that the mobile Twitter app no longer embeds Instagram photos (which party was responsible for that, anyway?) basically means I haven't viewed an Instagram photo in over a year. It's simply too much effort to open the link to view a pithy photo I'm probably not interested in.

Does anybody "get it"?