Argh, I am so sick of seeing this article. From the study, 16% of all Yelp posts are identified by Yelp as fake, hidden from view, and not counted into a business's average score.
This tells us nothing about the percentage of non-removed Yelp reviews that are fake, because all non-removed reviews are assumed, in the data, to be real.
This is linkbait and a complete misrepresentation of the data.