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I don't know how successful this public effort can be, but I think it's the first time I see a company using a long-form sales letter to find investors. I'd love to read an update from the people behind the company once they're done with their fund-raising and see what the results of doing this were vs. traditional fundraising.

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MiCarga cofounder here. We wanted to tell our story, in a format that suited our position right now. It is an experiment, and we are fully aware that it may not be the right format for every investor. Regardless, we wanted a space to tell our story in more detail, and start better conversations with the right investors.

PS: We will update everyone in our progress.

Hi! This is an experiment we decided to run since we want to get this out to as many people as we can. Our network of investors is mainly based in LatAm and it's too small so this is our way of getting it out to the public.

It's long and detailed because we're tired of "elevator pitches", we want interested people to know as much as they can about our company and what we're aiming for. We feel this is more responsible (you as an investor know upfront what you're dealing with) and it's more time-efficient (we don't have to spend 20 minutes explaining what we do at the beginning of every call (that's actually BS, we still have to do this :P)).

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