Very cool. I have a friend building something in a related space, he'll be very happy to discover more competition. Best of luck!
Is your friend anyone we would have heard of? If he's working on deeplinks, we'd love to get his feedback on our open-source project, Turnpike [1], which helps developers enable deeplinks in their apps.
I'm actually doing ad tech consulting with a focus on helping folks integrate standard machine learning tools into low latency bidding infrastructure. (and was helping the friend with such)
I'm a bit curious about the "deep learning" remark in your hiring post, i'd be curious to learn more!