I'm happy you used the military as an example because I'm talking about markets. A military is precisely the place where a command-and-control structure is paramount. They do not have, and should not have "price signals" directing what they do. Their goals and motivations are entirely distinct from a profit-driven corporation. I think we should all feel grateful for that :)
Edit: as an aside, I did have a military analogy in my talk at one point and I used guerrilla warfare as the classic example of where a smaller force, with fewer resources, can take on a larger, well-organized force. In some ways guerrilla warfare can resemble Agile, but though I loved the analogy, I cut it from my training because it felt like too much of a stretch.