I liked the interview, but I didn't like the article interpreting it. In particular, they bash the X of Y pattern, but Tesla is the Apple of cars. No X of Y moniker is ever perfectly accurate, but that one is close enough to give somebody who's never heard of Tesla a general idea of its goal, which is the whole point of saying we are the X of Y. If people have already heard of you, you can just say your name; it doesn't and shouldn't occur to you to describe yourself as the X of Y.

It's unfortunate that an interview that should be encouraging to uncertain hackers was twisted into another way to bash new uncertain things.