the bitcoin pseudo-anonymity is a plus, but i feel the real value in this new round of ransomware is that the unlocking actually works. Its possible for the ransomware app to verify payment and unlock itself, with no contact or control from the ransomware author, greatly reducing the author's risk. Actually, its easier for the victim too - rather than wiring funds to some bank account in far off lands, a quick anonymous digital payment instead. Im speculating but its possible for the app to query blockchain.info for a deposit for a given address, or (less likely) for the app to download the blockchain itself, and then unlock after a certain balance. If there is high confidence that the data will actually get unlocked, that swings the balance of fight the app or pay the app towards the pay the app side. The author sits back and waits for those wallets to fill up.