So what happens is Norway's sovereign wealth fund wants to buy a kagillion shares of MSFT (or whatever). In the good old days they could probably complete this transaction before the price went up too much. Now, thanks to HFTs, this additional demand is noticed faster, the prices rises faster, and it costs Norway more money. So, bummer for them.
But great for you! Because maybe you're the guy selling MSFT shares to them. You get the benefit of the price rising faster.
The market is more efficient. Norway can no longer take advantage of the fact that it knows that there's all this additional demand (originating from itself) and it takes a while for everyone else to figure that out.