Many people don't need all the high-end specs of the Pro, but they definitely want battery life.
I'm anticipating that the future of the MBA line either includes a shift to Intel Atom processors or a line of Apple ARM chips.
If they go with ARM, my gut tells me that they will either run iOS on these new MBAs or a version of OS X that only runs apps sold via the App Store. That's why I'm guessing they'll go with Atom (or whatever Intel is offering at the power-sipping end).
The MBA is a product that exists largely because tablets didn't (at the time). If you had a light workload and wanted an "all day" battery, that was your choice. Today, people buy it because keyboard support on tablets is dodgy and maybe you need one or two apps that don't have a mobile or web alternative.
But in the time it would take for Apple to roll out an Atom or ARM switch, they could have much more easily and cleanly expanded the iPad up into the MBA's niche.
I think the iPad Air name is foreshadowing.
Eric Griffin seems to have different needs than I do. The relevant comparison for me is 13" Air with 256GB flash, 8GB RAM, 1.7GHz i7, and 12 hours estimated battery life for $1,549.00 or the 13" RMBP 256GB flash, 16GB RAM, 2.4GHz i5, and 9 hours of estimated battery life for $1,699.00. (Haswell i5s have hyperthreading, so the upgrade to the i7 does very little). This is $150 for twice the RAM, a great display, and 3/4 the battery life. It really does make the 13" Air seem silly.
I would rather have the 3 extra hours than the 60% faster processor (though I would rather have the retina display than the 3 extra hours). My aging MBA compiles LLVM, the biggest thing I ever build these days, in 10-12 minutes. Do I care if that number is 7-8 instead? Not really.
On the other hand, three extra hours can mean leaving the charger at home.
But laptops get carried, they get held in odd positions while you're moving around. If they're light enough you can hold them above you in bed without your arms falling off. You can sit sideways on the couch and prop them on your knees. At that point, ever 18% lighter is very important.
Further to that, I specifically chose the slower processor option (i5 vs i7) because i7 would reduce battery life (even if by 30 minutes).