Well, the guy is pretty smart. The books are likely to appeal to certain people and they will hurry and buy them and he'll make some cash. I was surprised it got to the first page.
Seriously. I mean, only an idiot wouldn't want to buy "Personal Development for Smart People".
Why would anyone be an idiot by reading that book?
What exactly are you saying? I'm saying the pyschology behind that title makes it more likely to sell. The person who wouldn't want to read it is not a "smart person"; hence an idiot. That's what the title says.