They are from Edmonton, no? Interesting place for an e-Commerce startup. (They do have that monster mall - not sure how much that helps or hurts them.) How is the scene there?
There are also a TON of financial incentives for doing business in Alberta. Low taxes, SRED, Alberta Innovates, and many other government grants for ambitious tech startups.
It's specifically good for Granify because the University of Alberta has a strong machine learning program.
Plus, the summers in Edmonton are INCREDIBLE — even if winter is a bit harsh ;)
I'm happy to see it emerging as a tech hub!