Ah that makes sense! Looking at their results and how RedShift was so much faster in every scenario, it looked like something was amiss. Is Parquet Cloudera-only like Impala or is it available with vanilla Hadoop?
Parquet was a joint effort between Cloudera and Twitter, and now it's being developed by many other companies. You can use it with Hive, Pig, MapReduce, Cascading, Crunch and I think Apache Drill's first milestone has adopted it as a columnar format as well. Parquet also allows you to use your Avro or Thrift schema (soon Protobuffs) to write Parquet data, too.
It's a separate project in the ecosystem and has its own roadmap (https://github.com/Parquet/parquet-mr).