I've never had trouble sleeping but in my start-up journey the alarm clock and working to improve it has become part of my life. Most people just want to hear a noise, like an mp3; maybe because that's what they are use to. FOr us we want you to hear a 5 seconds of information that tells you to go back to sleep(i.e. heavy snow) or helps u with day ahead (flight's canceled).

Do people want such a fancy alarm wake up sound; we hope so!