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I think that was Maptia, one of the founders wrote a bit about it here:

http://www.quora.com/Startups/What-are-the-coolest-startup-c...

Jonny from Maptia here—we've been living out in Morocco for nearly 9 months now and still loving startup life out here ;)

I think you're thinking of Lanyrd : http://blog.natbat.net/post/61658401806/lanyrd-from-idea-to-...

no it was maptia. this is neat too. thx

Reading the post, the 'redesign' is actually an application design as much as it is layout. The frontend website is now a full-on app, as opposed to a web page. So, seems relevant to me.