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Does the enduser care? When I boot into a Unity game, it has its own UI and menu system, usually full-screening above the OS.

Saying that the apps generated don't look "native" doesn't support the assertion that WORA is a "failure". Doubly so considering the ubiquity of Java.

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We're not talking about games here, we're talking about regular apps, with a regular UI, which needs to be native.

Otherwise it sucks.

So the web sucks?

Yes.

Well the web doesn't have a native UI. But iOS and Android DO have one.

Games are way different segment. In a game you would like to impress person with non standard interface. In fact a game running on standard UI looks cheap and is a signal of design failure / low budget.

While the applications are other way around. New customers do not want to spend more than a minute to get familized with the interface. Moreover, your custom UI interface will be competing with Apple/Google designer's budget.

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