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I think it makes sense for publications that get a significant chunk of sales from magazine stands as they will appear "fresh" longer that way. Not sure what the breakdown of sales for Consumer Reports is like but I'd assume they're subscription heavy.

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Additionally, magazines are typically published with the date they should be removed from the newsstand, not the date they should be sold. This is different from newspapers which typically publish with the date they are first available.

Side-Note: this is why the current issue of Time, which is a magazine, will have a cover date a few days in the future while The Economist, which considers itself a weekly newspaper not a magazine, will have a cover date of the previous Tuesday.

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