Jealous? To me it shows aggressive brand management. I've never really seen Microsoft as a company above ribbing on competitors. Why is it even a bad thing? Apple did it against PC for like a decade.
Commercials sometimes, sure, but not wearable merchandise. I think it makes Microsoft seem quite petty, especially since they're trying to coin a whole new word out of it ("Scroogled").
Google is a company who derives about 99% of its revenue directly from its advertising business, of which utilizing user data from free services is the crux of the data-based approach that drives their success.
It seems like false equivalence to me. Same reason why I trust Apple way more than Google with data. Because Apple makes all their money on the hardware, not on the future use of your data for advertising purposes.