I understand that pain of seeing someone in an abusive relationship, like a talented programmer working at a game studio on a crappy legacy codebase because it was once touched by some personal hero of theirs. Or the killer VLSI chip designer writing shell scripts any system administrator could write because its "working at Google." But the author here isn't in the place.
He is arguing that this job offer is a setup for entering into an abusive relationship with the folks behind Penny Arcade.
So all of that I understand and I pretty much agree with it, people will ask you to work for peanuts and spin it in such a way that they try to make you feel good about it.
But where it gets confusing for me is the whole 'I'm a unicorn and I know these guys personally' rant. What that reads like is "Gee I'm perfect for this job, know these guys, and would could totally do it but they won't compensate me 'fairly' to do it." The angst of wanting something but not willing to pay the price of getting it.
I don't know what Chris is trying to say there.
Perhaps for some people it is the same reason they take 'production assistant' jobs for minimum wage in Hollywood, so they can 'make contact with' the folks in the industry they want to be a part of. What I do know is that monetary compensation is only part of the value for some people, I know I've been in jobs that the fact they paid me was just icing on the cake, they were that fun to do [1]. Clearly the job posting is looking for someone for whom part of their compensation is that they are part of the 'Penny Arcade' family. I don't see the issue there that Chris does, hence the confusion.
[1] Ok not completely, I do need to eat and live somewhere, but sometimes felt I was being paid more than I needed to be paid to stay, just because it was so interesting/fun.