I agree. Even if Amazon doesn't end up launching its own drones, you can be sure that Fedex and UPS will eventually. That helps Amazon too.
Anyway, this is probably a field rich with patents and amazon with their acquisition of kiva robotics and their attraction as an employer in this field with this PR, will grab quite a few patents and make it quite hard for other companies to compete.
Source: I worked for FedEx Smartpost/Ground IT for a few years. It was absolutely terrible.