On what planet is there a tradition of paying for the time spent in an interview? The writer of the article knew it was an interview, and presumably knew approximately how long the interview would be.
Lets put this way, you are interviewing for a Car Sales position, you get to the my store and I ask you: Hey, today you gonna spend the day selling cars, it will be our test, and then you sell as many cars as you can for free.
Do you still consider this, part of the interview? Keep in mind that you are bringing profit to my store.