It's also due to the fact that easier grading brings more positive student evaluations of profs, which are taken into account with salaries and tenureship.
"Universities don't care about teaching" is a fun meme to kick around, and there are anecdotes to support this, but by and large it is not true.
That said, my father recently retired after 33 years with his department at a "high research activity", the second tier, and he can't recall a single case when someone was denied tenure where teaching performance was an issue. Research, and increasingly grant acquisition were always the issues.
Personally, I went to a small liberal arts school. Having taught at two top universities, private and public, I'm happy I went where I did. Undergrad teaching was the top priority and the difference is stark.
[1] http://en.wikipedia.org/wiki/List_of_research_universities_i...