Market for a diffbook?
Don't mean to be snarky but I get the impression that the relationship between US textbook publishers and academia is really the worst of all worlds, and seems like a case of the free market gone wrong, with few colleges working to offer a competitive (ie cheaper) option to students who don't want to pay ridiculous prices for books.
Mind you, it's great for autodidacts like me who can pick up slightly older textbooks for less than the cost of printing. Now if only Spivak would do a new edition of his calculus book...