- Technical leadership reaching out. Not a recruiter. HUGE. Do this.
- Personal! Actual knowledge of who you are as a developer. Not just a quick scan of github and then a project name drop. (Literally had this happen to me yesterday. Ick. And soooo obvious.)
- Early appeal to "what's in it for me?" and "who will I work with?" BEFORE the "who are we?" bit.
- Dogfooding in the email. Nice touch.
Downers:
- The popped-collar, Natty Ice tone. Kind of a filters out the non-bros. But I guess it tells you about the company culture...?
- I don't know if this job is remote or local, but if it's local, show me pictures of where I'll work.
I understand why Kyle wasn't receptive (and love the creative response), but this is probably enough to move a lot of people on to that next step of the face to face meeting. Personally, I'd probably do the Hangout just to see. Now if it was Worldstar, that would be a whole other matter.