Except that it's not just 'a link' is it? It's billions of miles of copper, fibre optics, routers, switches, media converters, legal agreements, large buildings, nuclear power stations...
> You’re able to access this content without the need to
> log in, enter a password or download an app.
There was a time when you needed a different application to connect to each publisher, or each content type. You may be too young to remember that.