The department store Marshall Field's hired a wordsmith to listen to Fuller talk for two days. After playing around with syllables, he came up with "dymaxion" as a good brand name that fit the way Fuller talked. Fuller liked it so much he used it for a lot of projects: Dymaxion house, Dymaxion car, Dymaxion World Map, and Dymaxion Chronofile. The Chronofile made Buckminster Fuller the most-documented person in history http://en.wikipedia.org/wiki/Dymaxion_Chronofile