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Comment by BjoernKW | Hacker News Reader

I like the idea. Recently, I've thought about two similar concepts:

a.) Ad-Hoc mailing lists / discussion groups you can subscribe to or drop out of at any time. b.) Discussions and status updates you can merely follow (and save for later) instead of participate in without those updates clogging your inbox.

The use case for both would be situations where - especially in larger companies - lots of people get CCed or BCCed because the just need to be in the loop but don't actually have to contribute anything.

I very much like you hashtag approach. It seems like the right solution to this problem. However, I don't quite understand why you took a mobile-first approach. At least in settings I have in mind a web or desktop app would make a lot more sense.

If you'd like to discuss this in more detail I'm looking forward to an eMail from you (contact form / contact details under http://wilmsmann.fullmontymedia.com/ ).

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I believe what you are discussing about is very similar to CCLoop

- http://techcrunch.com/2011/05/24/can-ccloop-rid-us-of-our-co...

- http://www.quora.com/ccLoop/Why-did-ccLoop-pivot

If I am correct, the challenge of CCLoop or mailing lists is that it only works if everyone is part of it.

The hashtag concept works starting off as "Evernote for your Emails" - helping you organize first. With the inclusion of other teammates picking it up, then the added effect is that it becomes a "Sharepoint for Emails".

You're right, ccLoop sounds a lot like what I'm suggesting. Your Evernote / Sharepoint analogies are quite good, too.

Having read reasoning behind the ccLoop pivot though, I was wondering how exactly to sell such a tool to enterprises. Michael Wolfe makes a good point when he says that with B2B software you must sell:

a.) Solutions that generate revenue.

b.) Solutions that save money.

c.) Solutions that are required for purposes of governance, compliance, security, and reporting.

While I certainly see how an "Evernote for your Emails" could streamline processes and alleviate some pain what you're selling essentially is a soft value proposition, i.e. your tool might simplify my work but how exactly does it save me money or generate revenue?

I don't want to appear overly critical but I'd even have a hard time selling this to a client of mine who clearly has exactly the problem your product could solve. Unless there's some hard, quantifiable benefit the client's highly unlikely to buy your product (unless you're IBM or Oracle but that's an entirely different matter).

Correct those are great questions. How I can get interest of organizations to invest in such an email solution?

So hashtagging contents once adopted would be the base platform of plentiful features that can be used on top of it. Quick examples:

1. Accessing content in emails to build a Powerpoint Deck with one button.

2.Or contributing to a CRM / Relationship Development application.

Essentially how do I first demonstrate the need. You can also review this IBM research paper @ http://lifehacker.com/5848244/email-folders-might-actually-d...

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