It's worth considering how poorly handled the communications were here. No blog posts, no responses to the forum thread that mostly started all of this [1], nor the story that hit HN's front page [2].
Just Twitter. Which is something, but not enough when you have a PR issue this big...
[1]: http://www.theverge.com/2013/12/21/5234580/patent-pending-ia... [2]: https://news.ycombinator.com/item?id=6966528