What is the context from that photo? What are you trying to imply from it? It strikes me as simply a funny photo. I don't see how it warrants name calling.

He's in marketing and a technical evangelist. It's his job.

Yes, I find him really annoying taken unfiltered. But when he's good, he's really good.

Sadly, writing on social media reveals his greatest weakness. He really needs to write for someone who tosses out about 90% of what he generates.

Don't agree with your tone, but agree with your point.