So I think they didn't really drive many people away and likely got more publicity, advert impressions and merchandise revenue by stirring the controversy. So maybe they handled it just right if their goal at the time was to make money and not make everyone happy? I'm guessing this 'apology' is because the idea of 'boycott pax' has come up in large gaming media now and they need to stop it quickly? Pretty sure we wouldn't be seeing this if there was no boycott movement.