Yes. Say the marginal cost of a good is $1000. The fixed cost of developing the product was $900,000. There are 100 potential customers. In order to break even, the average sales price must be $10,000. But let's say that some customers can afford to pay $50,000, while most others can only pay $5,000. Without price discrimination, the product simply would not exist. If you charged $10,000 to everyone, the smaller companies simply could not buy. But if you price discriminate, and charge the small companies $5,000 and the big companies $50,000 you can cover your fixed costs and break even. Everyone wins. The producer makes money and both the small customers and big customers get a product that otherwise would not exist.