Damn you Google! :)
It's just days ahead of our product beta launch - AdPushup.com - which lets you optimize your Adsense earnings. Our MVP is focused on WordPress, and one of the components is the Visual Editor through which multiple ads (locations, designs, size etc.) can be placed on the WordPress website. I feel our editor is more flexible in terms of ad placement and settings, but this news is definitely a threat, or a validation in disguise.
Note to team: launch the beta even faster!