Great link! I am just surprised that amazon cannot explain this to the publishers. It would seem that they have a good deal of clout with the publishers being such an online presence. If they went the iPod route and once it gets on the device it is hard for the average person to get the data back off. That should satiate the publishers that they are not going to get easily ripped off. Of course the hackers here know to download a piece of software to transfer the songs off an iPod but 80%(not a real statistic) does not know how to do this.

It's not the publishers, it's copyright law. Copyright law gives the publishers certain rights. Publishers are economic entities which maximize profits. Blaming publishers for exercising legal rights which maximize profit is like blaming rocks for falling on people.