As for the "who buys an i7 for battery?" -- well, I do. You don't have to choose between battery and performance with Haswell CPUs. I finally gave up on discrete graphics to get an ASUS UX301LA -- an i7-4558u that gives me 8 hours of battery life in an ultra-thin ultrabook form factor, yet the Intel Iris* GPU is faster than the discrete Radeon of my 2010 laptop. Games like Starcraft/Diablo that don't push boundaries run perfectly at the native 2560x1440.
If Intel's integrated GPUs keep improving as much as they did this generation over the last, the days of discrete mobile GPUs are numbered.